Wisconsin Alcohol Industry: Part of the Fiber of Who We Are

Wisconsin’s alcohol industry has a tremendous financial impact on the entire state of Wisconsin and is part of the fiber that makes our state great. The Wisconsin Wine and Spirit Institute represents our state’s distilled spirits and wine distributors, as well as a coalition of small businesses and members from across Wisconsin who contribute to this significant industry.

Advocating for Wisconsin’s Alcohol Industry

Uniting the state’s alcohol beverage industry around responsible policies that lead to safe communities, fair taxation, and a strong marketplace with choices for consumers, the Wisconsin Wine & Spirit Institute represents Wisconsin’s distilled spirits and wine distributors as well as a coalition of small businesses and members from across the Wisconsin alcohol industry.

Standing Up for Our Members

Among the groups and coalitions the Wisconsin Wine & Spirit Institute represents are the distributors which provide a positive economic impact within their local communities and across the state. For generations upon generation, distributors provide important services to tens of thousands of Wisconsin consumers.

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News & Updates

Mequon company carving out niche as exclusive boutique distillery

Industry News
Big League Distributing didn’t set out to play in the minors. But when the boutique alcohol distributor launched in Mequon in 2024, its founders quickly realized they were building something special.
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Yuengling, America’s oldest brewery, is expanding into Wisconsin

Industry News
The drought is over. After nearly 200 years in business, Yuengling, America’s oldest brewery, will sell its beer in Wisconsin for the first time.
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You can get free (or discounted) beer by recycling PakTech can holders at these local breweries

Industry News
If there’s something Milwaukeeans love more than drinking a good beer, it’s getting a good deal.
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