Wisconsin Alcohol Industry: Part of the Fiber of Who We Are

Wisconsin’s alcohol industry has a tremendous financial impact on the entire state of Wisconsin and is part of the fiber that makes our state great. The Wisconsin Wine and Spirit Institute represents our state’s distilled spirits and wine distributors, as well as a coalition of small businesses and members from across Wisconsin who contribute to this significant industry.

Advocating for Wisconsin’s Alcohol Industry

Uniting the state’s alcohol beverage industry around responsible policies that lead to safe communities, fair taxation, and a strong marketplace with choices for consumers, the Wisconsin Wine & Spirit Institute represents Wisconsin’s distilled spirits and wine distributors as well as a coalition of small businesses and members from across the Wisconsin alcohol industry.

Standing Up for Our Members

Among the groups and coalitions the Wisconsin Wine & Spirit Institute represents are the distributors which provide a positive economic impact within their local communities and across the state. For generations upon generation, distributors provide important services to tens of thousands of Wisconsin consumers.

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News & Updates

New craft beer locations are catering to a sense of community

Industry News
The Madison area is slated to get two new breweries in 2026 (three, if you think Beaver Dam counts as “the Madison area”). They’re all in the suburbs, and aimed to be family- and often pet- friendly.
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It’s worth looking for Green Bay’s Noble Roots in Madison

Industry News
It’s easy to miss the beers of Noble Roots Brewing Company on Madison shelves.
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