Wisconsin Alcohol Industry: Part of the Fiber of Who We Are

Wisconsin’s alcohol industry has a tremendous financial impact on the entire state of Wisconsin and is part of the fiber that makes our state great. The Wisconsin Wine and Spirit Institute represents our state’s distilled spirits and wine distributors, as well as a coalition of small businesses and members from across Wisconsin who contribute to this significant industry.

Advocating for Wisconsin’s Alcohol Industry

Uniting the state’s alcohol beverage industry around responsible policies that lead to safe communities, fair taxation, and a strong marketplace with choices for consumers, the Wisconsin Wine & Spirit Institute represents Wisconsin’s distilled spirits and wine distributors as well as a coalition of small businesses and members from across the Wisconsin alcohol industry.

Standing Up for Our Members

Among the groups and coalitions the Wisconsin Wine & Spirit Institute represents are the distributors which provide a positive economic impact within their local communities and across the state. For generations upon generation, distributors provide important services to tens of thousands of Wisconsin consumers.

grape design element

News & Updates

Wisconsin State Fair gets two beers flavored as fair-favorite sweets

Industry News
Leinenkugel’s has a new Cream Puff Ale, which will be exclusively available at the 2026 Wisconsin State Fair, according to a news release. It's in commemoration of the fair's 175th anniversary, and will benefit the Wisconsin State Fair Park
Read more

Milwaukee has one of the best breweries in the U.S., Yelp Elites say

Economic Impact
A newly released Yelp list highlights some of the site's highest-rated breweries across the United States – and it's no surprise one of the 25 locations is in Milwaukee.
Read more

Want to be Miller High Life's 'Champagne of Beers' region mayor?

Industry News
Miller High Life, aka the "champagne of beers," announced July 14 that it's searching for the inaugural mayor of the "Champagne of Beers" region, which is located on a portion of West State Street in the Miller Brewery grounds.
Read more