Saratoga Liquor

Saratoga Liquor Company was founded in 1934 by G. Morley Smith in Superior, Wis. Following in his father’s footsteps, G. Morley Smith Jr. ran the company until the early 1970s when sons Mark, Bruce, and G. Morley Smith III (Skip) took the helm and led the company into the new century.

The Smith Family continues to own and operate the business as an independent wholesale distributor of Fine Wines and Spirits, serving 21 counties in northwest Wisconsin.